Jordi Serrano Pons Presents at Global #mHealth Marketplace and Innovation Seminar at #MWC15

During the Mobile World Congress, a key Seminar was hosted by Mobile World Capital Barcelona and Harvard University entitled “Global mHealth Marketplace and Innovation,” during which an overview of the emerging global mobile health (mHealth) market was given, along with approaches for innovation, measuring outcomes and ROI, and examples of successfully implemented systems.

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The Seminar was opened by Dr. Joan Cornet, mHealth Director of Mobile World Capital and Roberto Ascione, President of Razorfish Healthware. Dr. Jordi Serrano Pons, CEO of UniversalDoctor and co-Founder of Zero Mothers Die, presented during the Implementation Strategies session, covering the importance of stakeholders in mHealth and how to engage the community to share experiences and best practices. He described 4 key strategies for not only connecting mHealth stakeholders but also leveraging their solutions, best practices and lessons learned through:

  1. Public-private partnerships: such as MAMA (Mobile Alliance for Maternal Action) and Zero Mothers Die,
  2. Co-creation of solutions: between the public and experts through initiatives such as openIDEO,
  3. Collaboration, sharing and leveraging: through large-scale coalitions bringing key actors together such as mPowering Frontline Health Workers, as well as the development of open-source tools, such as OpenDataKit (ODK) and RapidPro,
  4. Reinforcement, strengthening and capacity-building: via initiatives such as HealthEnabled as well as UNICEF Innovation Labs and digital accelerators.

Jordi presented alongside Prof. Yunkap Kwankam of Global eHealth Consultants who discussed the Global m-eHealth Knowledge Commons committed to sharing innovation for improved mHealth implementation and Dr. HM Goh of the mHealth Asia Pacific Region.

Dr. Jordi Serrano Pons presenting Zero Mothers Die's public-private partnership approach to scaling mHealth

Dr. Jordi Serrano Pons presenting Zero Mothers Die’s public-private partnership approach to scaling mHealth

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Dr. Jordi Serrano Pons presenting mPowering Frontline Health Workers

Roberto Ascione, President of Razorfish Healthware

Chuck Parker, Vice President of Personal Connected Health Alliance

Yuri Quintana, PhD Harvard Medical University

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Prof. Yunkap Kwankam, CEO of Global eHealth Consultants

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GSMA mWomen Seminar at MWC — Increasing Women’s Access to Mobile Phones in Emerging Markets

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Today from 12:00-15:00 at the Mobile World Congress, the GSMA mWomen Programme will host a seminar on Mobile Women called ‘Unlocking the Potential’. The panel discussion will emphasize how women in developing countries can play a greater role in mobile financial services and explore the critical role women play in household financial management, including panelists:

  • Dr. Maura O’Neill, Chief Innovation Officer, U.S. Agency for International Development (USAID)
  • Cherie Blair, Founder, Cherie Blair Foundation
  • Dr. Nasser Marafih, CEO, Qtel Group
  • and others…

The winners of the GSMA mWomen Design Challenge, launched by USAID, GSMA, AusAID and Qtel Group at the Social Good Summit in September 2012, will also be announced at the Seminar. The objective of the Design Challenge is to meet the needs of resource-poor women in emerging markets by redesigning and improving the smartphone user experience. In addition, a new study will be released called “Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets.

“Co-hosted by Visa Inc. and Qtel Group, this event features opportunities for achieving commercial and social objectives by meeting women’s needs for mobile. The keynote session, introduced by Cherie Blair, Founder, Cherie Blair Foundation for Women, focuses on opportunities for industry to serve the women’s market with mobile financial services, thereby helping to increase women’s financial inclusion in emerging markets.  Visa and GSMA mWomen will release new research by Bankable Frontier Associates on women’s wants and needs for mobile financial services.   We’ll also discuss the power of mobile user experience design for women and announce the winners of the GSMA mWomen Design Challenge, sponsored by Qtel Group in partnership with USAID and AusAID.  Finally, we’ll share mobile industry partners’ experiences serving women to create commercial and social value.”

A networking lunch, sponsored by Visa, will be offered to attendees of the event, which is open to all MWC pass-holders.

While registration to Elisa Minischetti at: eminischetti@gsma.com is required, this event is open to the public, so if you’d like to invite colleagues, please feel free.

Our Jordi Serrano Pons will be there to discuss UniversalWomen Speaker and UniversalWomen Project. We hope to see you there!

UniversalWomen Speaker

Our UniversalWomen Speaker tool, part of the UniversalWomen Project, will facilitate multilingual communication between women and any healthcare personnel during pregnancy, childbirth and other maternal and women’s health issues. Whether you are traveling or working abroad, UniversalWomen aims to support any woman in need throughout the world.

For more info:

Partnership Launched for UniversalWomen Speaker

GSMA mWomen Seminar: Unlocking the Potential – 26 February, Mobile World Congress, 12:00 to 15:00, Room CC1-1.5

Update 12:16 CET – PICTURES!

Pictures from the live event, thanks to Jordi:

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Cherie Blair speaking at the GSMA mWomen Seminar at the MWC

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The GSMA mWomen Programme aims to increase women’s access to and use of mobile phones and life-enhancing mobile services in developing markets. Launched by U.S. Secretary of State Hillary Rodham Clinton in October 2010, the GSMA mWomen Global Development Alliance is a programme in partnership with USAID, AusAID, GSMA and Visa.

GSMA mWomen’s objectives are to:

  • Encourage industry to serve resource-poor women
  • Increase availability of life-enhancing value-added services
  • Promote solutions to women’s barriers to usage.

The programme aims to achieve these objectives by working with mobile operators, value-added service providers, and other mobile industry members, as well as non-governmental organisations (NGOs) and other international development partners.

Visit each partner below:

mwomen_logo             qtel  us-aid aus-aidCBFW-logo

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