During the Mobile World Congress, a key Seminar was hosted by Mobile World Capital Barcelona and Harvard University entitled “Global mHealth Marketplace and Innovation,” during which an overview of the emerging global mobile health (mHealth) market was given, along with approaches for innovation, measuring outcomes and ROI, and examples of successfully implemented systems.
The Seminar was opened by Dr. Joan Cornet, mHealth Director of Mobile World Capital and Roberto Ascione, President of Razorfish Healthware. Dr. Jordi Serrano Pons, CEO of UniversalDoctor and co-Founder of Zero Mothers Die, presented during the Implementation Strategies session, covering the importance of stakeholders in mHealth and how to engage the community to share experiences and best practices. He described 4 key strategies for not only connecting mHealth stakeholders but also leveraging their solutions, best practices and lessons learned through:
- Public-private partnerships: such as MAMA (Mobile Alliance for Maternal Action) and Zero Mothers Die,
- Co-creation of solutions: between the public and experts through initiatives such as openIDEO,
- Collaboration, sharing and leveraging: through large-scale coalitions bringing key actors together such as mPowering Frontline Health Workers, as well as the development of open-source tools, such as OpenDataKit (ODK) and RapidPro,
- Reinforcement, strengthening and capacity-building: via initiatives such as HealthEnabled as well as UNICEF Innovation Labs and digital accelerators.
Jordi presented alongside Prof. Yunkap Kwankam of Global eHealth Consultants who discussed the Global m-eHealth Knowledge Commons committed to sharing innovation for improved mHealth implementation and Dr. HM Goh of the mHealth Asia Pacific Region.